Privacy Policy

This Privacy Policy explains how Atid Ivri ("we," "us," the "Service") — a daily Hebrew-language news-and-learning app at atidivri.com — collects, uses, and protects information when you use it. By using the Service you agree to this Policy.

Information we collect

• Account information — if you sign in to subscribe or restore Premium, we use Firebase Authentication and receive your email address (and, if you use Google Sign-In, your basic Google profile such as name). We use this only to identify your account and link your subscription.
• Subscription information — if you subscribe, our payment processor Stripe handles your card details; we never see or store your full card number. We store a Stripe customer identifier and your subscription status (active, trialing, canceled) to grant Premium access.
• Usage analytics — via Google Analytics, we collect anonymous, aggregated usage events (the per-account counters described below are the one exception — those are tied to your account) (for example: app opened, a story read, a word looked up or saved, audio played, a study session) and standard technical data (device type, browser, approximate location from IP, referring source). This helps us improve the content and the app.
• Advertising measurement (Meta Pixel) — our web pages (the app and the landing page at /start) include the Meta Pixel, an advertising measurement tag from Meta Platforms (Facebook, Instagram). It loads when a page loads, sets or reads Meta cookies and identifiers in your browser, and reports a page view to Meta. It also reports a small number of conversion events when they happen: starting checkout, completing a subscription purchase, and creating an account (with the purchase amount and currency). We use it to measure whether our advertising works and, when we run ads on Facebook or Instagram, to target and optimize them. We never send Meta your name, email address, or account identifier, but Meta does receive your IP address and browser identifiers and may use that data for its own purposes under its own policies.
• Your settings and study data — your settings, reading progress, saved words/flashcards, and study history are stored on your device and synced to our servers (Firebase) under your anonymous identifier, or under your account if you sign in, so your progress isn't lost and follows you across devices. You can erase it at any time from Settings → Delete my data.
• Per-account activity counters — while usage analytics is on, we keep a running count on our servers, tied to your account, of how much you use the app: stories read, words looked up, audio played, study exercises completed, the days you were active, and when you were last active. We also record your device's time zone (for example “America/New_York”), which we use only to show the approximate country you read from. This is not precise location: we do not use GPS, and we do not derive your location from your IP address for this purpose. If you are signed in, we can see these counters next to your account's email address in our internal admin view; we use them to understand whether the app is working for real readers and to support your account. They are not anonymous — they describe one account's activity. Turning off Share anonymous usage data in Settings stops these counters, and deleting your data erases them.
• Optional lead information — if you enter your email on our public proficiency test, we store that email to follow up; it is not shared publicly.

How we use information

• To provide the Service, grant and manage Premium access, and process subscriptions.
• To understand usage and improve the content, difficulty levels, and features.
• To communicate with you about your account or subscription.
• To maintain security and prevent abuse.

Service providers we share with

We share limited data only with providers that operate the Service on our behalf:

• Google / Firebase — authentication, database, hosting, and analytics (Google Privacy Policy).
• Stripe — subscription payments (Stripe Privacy Policy).
• Meta Platforms — advertising measurement via the Meta Pixel on our web pages, as described above (Meta Privacy Policy).

We do not sell or rent your personal information to anyone.

Anonymous identifier & usage data

When you first open Atid Ivri, we create a random anonymous identifier on your device. We use it to save your progress (saved words, streak, reading level) so it isn't lost, to sync it across your devices if you sign in, and to measure how the app is used so we can improve it. This identifier is not linked to your name, email, or any personal information unless and until you choose to create an account, at which point your progress carries over to that account. We do not sell or rent this identifier or your usage data. The one sharing exception is the advertising measurement described above: on our web pages the Meta Pixel reports page views and subscription events to Meta, which may use that data for its own advertising purposes.

You can turn off usage analytics anytime in Settings, under Share anonymous usage data. Turning it off stops the app from reporting the usage events listed above, stops the per-account activity counters we keep, and stops Google Analytics and the Meta Pixel from loading on our web pages from your next page load onward. Tags already loaded in the page you are on stop when you reload it. The Android app ships no analytics at all.

You can delete your data at any time from Settings → Delete my data (or by deleting your account). Atid Ivri is not intended for children under 13.

SMS / text-message alerts

If a mobile phone number is provided to receive text-message (SMS) alerts from Atid Ivri — for example, operational or account notifications — the following applies. The full program description, including who receives it and sample messages, is on the SMS Alerts page.

How to opt in: To receive Atid Ivri operational SMS alerts, text START to +1 (202) 410-6886. You will receive a confirmation message. Message frequency varies; message & data rates may apply. Reply STOP to cancel or HELP for help.

• No sharing of mobile numbers: a mobile phone number collected for SMS is used only to send the messages that were signed up for. We do not share, sell, or rent mobile numbers or SMS opt-in information with third parties or affiliates for their own marketing purposes.
• Message frequency: message frequency varies — for operational alerts, a message is sent only when a relevant event occurs.
• Rates: message and data rates may apply.
• Opt-out / help: reply STOP to cancel at any time, or HELP for assistance.

Cookies & local storage

We use local storage to remember your settings and progress, and analytics cookies/identifiers to measure usage. You can clear these through your browser or device settings.

If you are visiting from the European Union, the EEA, or the United Kingdom, we ask before any analytics or advertising cookie is set: Google Analytics and the Meta Pixel do not load at all until you choose Accept, and declining is a single click. You can change that choice later from Settings → Share anonymous usage data. Elsewhere these load when the page does, and the same Settings switch turns them off.

Data retention & your choices

• We keep account and subscription data while your account is active. You may request access to, correction of, or deletion of your account data by contacting us (see below). Deleting your account cancels Premium.
• You can cancel your subscription at any time from the in-app "Manage subscription" link (the Stripe customer portal).
• Depending on where you live, you may have rights to access, delete, or opt out of certain processing of your personal data; contact us to exercise them.

Children

The Service is not directed to children under 13, and we do not knowingly collect personal information from them.

International users

We operate from the United States; by using the Service you understand your information may be processed in the United States.

Changes to this Policy

We may update this Policy from time to time. Material changes will be reflected by the "Last updated" date above.

Contact

Questions or requests: aneeman@gmail.com.